People like pictures. Scratch that – people LOVE pictures. Proof of that can be seen everywhere with the proliferation of DSLR cameras and smartphones. We are visual creatures. Use this fact to your advantage when developing your brand online.
Would you rather view stock images on a restaurant website of food they may not even serve – or would you rather see rich, beautifully shot photos of their actual meals? Pictures can be just as important and even more compelling than the text on your website. Photos of your products, your team, your location – of whatever are powerful tools in effective online branding.